Transform Your Business into a Valuable Asset
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You’ve Built It. Now Own It.
You’ve done everything right – Your business is thriving. Clients trust you. Your reputation is solid. Your revenue is strong.
But behind the scenes, you've hit some major resistance…
You're feeling limited because your income doesn't match your effort.
You're constantly distracted because every decision, every problem, every crisis lands on your desk.
You're missing evening soccer games, working on family vacation, and can't seem to stay ahead. Carrying around shame that you aren't able to do it all.
You frustrated you haven't been able to commit to your health the way you'd like to.
At times, You're angry your business hasn't hit exponentially growth like you'd envisioned.
You've convinced yourself that this is just what life looks like. But deep down, you know it's unsustainable. And SOMETHING needs to change before your business costs more than it gives.
The truth is a business that depends on your constant presence isn't an asset. It's an anchor. And until something changes, you'll keep trading time for money while your true wealth stays locked inside your business.
The Decamillionaire Way:
A Battle-Tested System for Multiplying Your Business Value
The path to real wealth isn't about working harder—it's about transforming your service business into a high-value asset that works for you. Through this proven, five-phase system, you'll build a business worth owning, not just running.
The 5 Phases of Relentless Value:
Relentless Foundation: Unlock clarity and direction, so every decision moves you closer to the freedom and legacy you crave.
Relentless Examination: Cut through confusion, eliminate waste, and remove roadblocks that allows you to accelerate your growth and profitability.
Relentless Execution: Implement powerful systems and build a reliable team, allowing your business to scale effortlessly while you reclaim your life.
Relentless Exit: Maximize the value of your business, positioning it for top-dollar salebility, so you have the ultimate freedom of choice.
Relentless Freedom: Transform your financial success into lasting impact, building a life that aligns fully with your purpose and highest aspirations.
What This Means for You:
A business that runs without your constant presence
Systems that multiply value, not just revenue
A clear path to $10M in enterprise value
Freedom to focus on what truly matters
This isn't about working harder. It's about EXECUTING SMARTER.
If you're ready to stop treating symptoms and start solving root causes, The Decamillionaire Way will show you how.
This Is Your Future
Stop running a job. Start building an asset.
This is for you if you want:
Real Business Freedom
A business that runs without your constant presence
Systems that generate wealth while you're off the clock
Time for what matters—without guilt or compromise
True Market Dominance
Lead your industry instead of just surviving in it
Build a team that executes your vision with precision
Create scalable impact that sets you apart
Wealth Beyond Revenue
Transform your business into a high-value asset
Build wealth outside your business walls
Create a legacy worth passing on
This isn't about minor improvements.
It's about transforming your business from a demanding taskmaster into a wealth-generating machine that serves your highest purpose.
The path is proven. The system works. The only question is: are you ready to build something worth owning?
What Others Are Saying
With Justin's guidance, we achieved, what he calls, ‘Multiplicative Growth’ in our companies value.
His coaching and accountability ensured we stayed focused and driven.
The freedom we gained was priceless.
- Lori D.
Justin's teaching & coaching was instrumental in our success. The path wasn't easy, but the rewards are so worth it.
Scaling a company while focusing on value is an approach not many speak about - Yet, Justin's expertise made all the difference.
-William G.
RELENTLESS VALUE COACHING
Transform your service business from a demanding job into a wealth-generating asset.
We've designed two powerful programs to match where you are and where you want to go. Both deliver the proven Decamillionaire Way methodology through different levels of support and implementation.
Created from 30+ Years of Business Experience
The Decamillionaire Way wasn't born in a classroom—it was forged in the trenches of real business. Justin has built and sold seven companies, delivering multiple eight-figure exits. He's helped hundreds of business owners create high-value, transferable enterprises that serve their life's purpose.
The Proof is in the Results:
Built an 8-figure practice in under 4 years
Trained thousands as Exit Planning Institute faculty
Bestselling author trusted by business owners worldwide
Successfully guided hundreds of value-based transformations
Five-time Investopedia Top 100 Financial Advisor
This Is Different
For years, this level of guidance was only available through private coaching at thousands per month. Now, through Relentless Value Coaching, you get access to the same proven strategies and systems that have helped countless business owners break free from the daily grind and build true wealth.
A Higher Purpose
We believe every business owner carries a vision bigger than themselves—one that could transform their industry, their community, and their legacy. That's why we've dedicated ourselves to a single mission: helping determined business owners break through resistance and create the freedom, wealth, and impact they were meant to achieve.
The Time is Now
If you're ready to stop running a job and start building an asset, let's talk. The path to freedom is proven. The system works. The only question is: are you ready to be relentless?
About Justin Goodbread
Justin Goodbread is a globally recognized business strategist, bestselling author, and founder of multiple successful ventures dedicated to helping service-based business owners scale, increase enterprise value, and achieve real financial freedom. With three decades of entrepreneurial experience—spanning industries from landscaping to financial consulting—he has built, grown, and exited multiple 7-, 8-, and 9-figure companies. His no-nonsense, practical approach to eliminating inefficiencies, strengthening leadership, and mapping out strategic exits has made him a sought-after mentor for business owners looking to maximize their potential.
Raised on a dirt road in Brunswick, Georgia, Justin learned the values of grit, humility, and service early on—principles that have shaped his journey to becoming a decamillionaire before the age of 40. Along the way, he has personally coached nearly 100 businesses to double or triple their value, creating hundreds of millions in enterprise growth. His bestselling books, The Ultimate Sale and Your Baby’s Ugly, have sold over a million copies worldwide, positioning him as a leading voice in exit planning, value acceleration, and strategic growth.
Justin’s influence extends far beyond the written word. He has been featured in Forbes, The Wall Street Journal, USA Today, and Kiplinger and named to Investopedia’s Top 100 Most Influential Advisors five times. In 2022, he was recognized as the Peter Christman Exit Planner of the Year, selected from over 25,000 global planners. His insights reach business owners worldwide through his top 1% podcast, and speaking engagements to audiences of thousands.
Despite his accomplishments, Justin remains deeply rooted in faith, family, and service. He actively supports philanthropic initiatives, including girls’ homes in the Dominican Republic and Christian education programs, and balances his work with a passion for endurance sports. Whether mentoring business owners, speaking on high-profile stages, or sharing common-sense strategies from his own experiences, Justin is driven by a singular mission: to help entrepreneurs build businesses that create wealth, freedom, and a lasting legacy.
HEAR FROM OUR CLIENTS
Don't just take our word for it, click below to hear what our clients have to say about working with us.
Request Your FREE Strategy Call
During this focused strategy call, we will:
Review your current challenges and business goals and put a plan in place for each.
Identify the key barriers preventing your business from scaling.
Explore specific strategies to build sustainable, long-term value in your business.
Determine how we can accelerate your results with tailored solutions.
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